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CONSULTING
OVER 25 MILLION RAISED
THOUSANDS OF FRANCHISES SOLD!
With a combined 30 plus years of experience our team knows what it takes for brands to succeed.
We've seen numerous brands fail from the sidelines and are ready to oer case studies for future franchisors to learn from. Our team covers everything a brand needs to succeed wether it be sourcing , consultation or marketing.
OUR TEAM
PAUL TRAN
FRANCHISE GURU
Paul Tran is the ultimate franchise guru when it comes to scaling brands.Paul has sold over a thousand franchises and helped small restaurant brands to create structure, increase protability, grow unit counts, and share their brand with the world.
Some of these brands include The Halal Guys (100+ units), freshii (400+ units), Elevation Burger (80+ units); have gone nationwide, global, public, the acquisition route.
Paul has also raised over $25 million for startups and automated his own $15 million restaurant company - The Halal Guys; and sales consulting frm, Honey
GEORGE CHEN
CEO AND FOUNDER
George Chen is the go to person if a brand needs anything sourced and supplied. With over 10 years of experience in theprinting and merchandising industry,George has manufactured and supplied for global brands like New Balance Shoes, PUMA, Din Tai Fung and 85 c bakery, and Dave's Hot Chicken. George is also founder of Jin Captial LLC which has invested in franchises, CPG and tech companies like The Halal Guys, Embeba, Vitabowls, and Soapbox just to name a few.
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